
Dean's Beans - Raising Coffee Bean Prices
Hey Coffee Family,
It’s time for us to have a real talk about coffee.
Dean’s Beans will be increasing their prices soon, and we want to be upfront with you about what’s happening and why.
We know you’re seeing prices rise on everything, and coffee is no exception. The cost of green coffee beans has increased between 30% and 100% in less than one year! Ouch.
Why? Two main things - Climate change and shifting weather patterns are hitting the coffeelands especially hard. Severe droughts in Brazil and Vietnam (the top two coffee producers) have shrunk harvests, which affects the global supply of coffee. At the same time, overall coffee consumption continues to grow in the U.S., Europe, and China.
Less supply + higher demand = rising prices.
Let’s be clear—coffee farmers are not the problem. The longstanding reality is that coffee farmers have been paid less than it actually costs to grow and produce coffee for generations.
We promise to source only 100% Fair Trade, organic, shade-grown coffee that respects the farmers and the environment. That means we pay a fair price, ensuring that the communities growing your coffee can thrive, not just survive.
You deserve coffee that tastes amazing and also aligns with your values. You tell us that’s why you continue to choose Dean’s Beans.
We’ve done everything we can to absorb rising costs, but to keep our worker-owned cooperative sustainable, we need to increase our prices.
The price increase will take effect at 9:00 am on Friday, March 7, to give you time to place orders at our current lower prices.
Your support means the world to us. We will continue to stand by our values and ensure that every cup of Dean’s Beans is doing good in the world. Good for people. Good for the planet.